Sources list for 2004 IGCC PAPERS AND PRESENTATIONS:

Lenny, R.H. "Hershey's." CAGNY Conference Presentation. Feb. 18, 2004. Slides 5, 8, 10, 13, 15, 23-26, 39, 41-42, 44-48, 57-58, 84, 89, 92-93, 99. Accessed Mar. 26, 2004: http://media.corporate-ir.net/media_files/ NYS/HSY/presentations/hsy_021904/sld001.ht Lenny, R.H. "Hershey's." CAGNY Conference Presentation. Feb. 18, 2004. Slides 5, 8, 10, 13, 15, 23-26, 39, 41-42, 44-48, 57-58, 84, 89, 92-93, 99. Accessed Mar. 26, 2004: http://media.corporate-ir.net/media_files/ NYS/HSY/presentations/hsy_021904/sld001.ht
Hershey's "Swoops"

Regenold, S. (2004). Does HP have the bright stuff? Retrieved from [2]http://www.presentations.com/presentations/techn ology/article_display.jsp?vnu_content_id=1000729993. Regenold, S. (2004). Does HP have the bright stuff? Retrieved from [2]http://www.presentations.com/presentations/techn ology/article_display.jsp?vnu_content_id=1000729993.
Hewlett Packard

Lindstrom, R. 1994, The Business Week Guide to Multimedia Presentations: Create Dynamic Presentations That Inspire, McGraw-Hill, New York.
Multimedia in Education

"Using Information Technology to Improve Learning in Higher Education: An Investigation of Multimedia Presentations and Group Support Systems" Retrieved from http://ais99.sba.uwm.edu/Papers/013.pd Accessed on 27 September, 2004
Computer Technology in the Classroom

Rundquist, Thomas J. Sales Persuasion Presentations: A Psychological Analysis. (1995). Nova Media: New York.
Psychological Sales Techniques

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